Think & Shift were brought on to design the new store to increase production and represent the brand language into a physical environment. Through clever utilisation of space, custom designed furniture and cabinetry, and a fresh clean aesthetic, we were able to emphasize the people behind the brand to put them and the product at the heart of the Whoopi process, meanwhile, enabling the capability to cater for large scale events.
With the artisan craft that goes into every little detail we wanted to show this off for all to see and communicate the brands transparency
.Project location: 10 Nuffield Street,
Newmarket, Auckland, New Zealand