Urbis Design Day Wrap up!

Think & Shift for BoConcept

From the team here at Think & Shift, Thank you to all who attended our installation experience at this year’s Urbis Design Day and Design day pro, at BoCocncept’s Mount Eden Showroom. It was a great couple of days of meeting new people, both from the design community and from the public, showing visitors through our Installation and having a few well desired wines to top it all off.

Think & Shift for BoConcept

 The BoConcept and Think & Shift installation for Urbis Design day 2015, consisted of a series of three mini installations, each in a white fabric-clad, free standing room or pavilion. The pavilions were designed in the form of a simplified house shape, to reference the Design Days theme of ‘Made For Living’. Each of these mini installations presented an abstract experience of a new product from the BoConcept range. The Pavilions glowed from the inside with both light and sound, in a dark and quite carpark space, next to BoConcept’s Mount Eden showroom.

Think & Shift for BoConcept

BoConcept was the perfect collaborator. They asked us to create some form of installation that would wow event goers while still fitting in with the retailer’s high quality, Danish aesthetic. Other than that, the brief was completely open. BoConcept’s marketing manager, Cam Dickey had the brilliant idea to black out an area, to create a night time-style experience, and the car park was the perfect location.

Think & Shift for BoConcept

We chose to work with the products from the BoConcept’s range and draw inspiration from them, as such that the installation experience would clearly relate to what the company offers. Three products were selected between Think & Shift and the team at BoConcept. The Monza Table, Kaleidoscope Rug and Pine Cone Lamp worked perfectly as a set and provided a beautiful start point to the project. From there, we extracted a concept from the design of each product and blew that up into a room-filling installation. We wanted to design for as many of the senses as possible, so between the three pavilions, we included not only interesting things to see but also to touch and hear.

Think & Shift for BoConcept

The Project was a mammoth task considering its tight time frame and wouldn’t have been possible without a huge amount of preparation and few favours asked. However with great help from BoConcepts in-house builder, Ash, a lot of hands on work from ourselves and a couple of late nights, we managed to pull everything together and provide an experience that we were proud to call our joint contribution to Urbis Design Day.

- Dan