Retail and Furniture Design for I Love Ugly
New Zealand based mens’ wear brand I Love Ugly have a fast growing international presence and a reputation for high design and attention to detail.
With an aggressive growth plan and intentions to build a stronger international retail presence, the company needed a way to convert any space into an I Love Ugly brand experience. These spaces need to be converted easily, quickly and to a standard of design and quality befitting I Love Ugly products.
To answer this brief we designed an I Love Ugly pop up retail system. The system allows the brand to easily fit out new stores, department store concessions and Pop Up retail spaces. The display system is being used for an international I Love Ugly pop up store tour in 2015 and has already allowed the brand to fitout new stores in New Zealand and the USA.
The retail system consists of a set of free standing, knock down product display units. The units feature American Walnut, in both black stain and natural finish; Satin Black powder coated steel, glass, mirror, black leather, and polished brass details. The set includes a clothing rack, both a desk style and a cabinet style accessories rack, a point of sale desk, a storage bench and storage cabinet, a changing room, a full length mirror and a light box. The units are designed to be produced anywhere in the world and shipped efficiently.