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Quality Basics for AS Colour

AS Colour produces 'quality basic' garments for both wholesale and retail customers, providing some of the world's top brands with their staple clothing. 

Using the brands key principles of quality, detail and simplicity as starting points, we knew we didn't want to go too loud with the colours of the fit out to conflict with the clothing. With their 'quality basics' idea in mind, we focused on textures and minimising materials. We broke our material direction down to timber and white tones, while our textures were limited to mattes and 'basic' 3 dimensional geometries.

With this concept direction set, we designed the fit out to be simple in tone and detailed in texture.

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